Cookies help to make advertising more effective. Without cookies,
it’s harder for an advertiser to reach its audience, or to know how many
ads were shown and how many clicks they received.
Many websites, such as news sites and blogs, partner with Google
to show ads to their visitors. Working with our partners, we may use
cookies for a number of purposes, such as to stop you from seeing the
same ad over and over again, to detect and stop click fraud, and to show
ads that are likely to be more relevant (such as ads based on websites
you have visited).
We store a record of the ads we serve in our logs. These server logs
typically include your web request, IP address, browser type, browser
language, the date and time of your request, and one or more cookies
that may uniquely identify your browser. We store this data for a number
of reasons, the most important of which are to improve our services and
to maintain the security of our systems. We anonymize this log data by
removing part of the IP address (after 9 months) and cookie information
(after 18 months).
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